David Schapiro, Chief Executive Officer

Mr. Schapiro has more than 20 years of marketing, technology and business experience in senior management positions. He has helped define the marketing, product, and overall business strategy for venture capital funds and leading startup companies. Prior to Earnix, Mr. Schapiro served as Executive Vice President of Markets and Products at ClickSoftware (NASDAQ: CKSW), where he was a key factor in driving the company from its founding, through its IPO and finally to leading provider of service optimization solutions. Earlier, Mr. Schapiro held management and development positions at Applied Materials, Scitex, and Control Data Corporation. Mr. Schapiro holds a bachelor’s degree in mathematics and computer science from Tel Aviv University and a master’s in computer science from Bar Ilan University.



Sammy Krikler, Founder & Chief Analytics Officer

Mr. Krikler founded Earnix in 2001 with the vision of empowering financial institutions to harness customer data, make optimal business decisions and improve their bottom lines. As the company’s Chief Analytics Officer, he is responsible for the research, development and delivery of cutting edge prescriptive analytics solutions for Earnix customers worldwide.
Over the past 20 years, Mr. Krikler has been a pioneer in the innovation of analytical solutions for financial service companies, advising numerous clients on leveraging the power of their data and applying it to optimization in pricing and customer interactions. Prior to founding Earnix, Mr. Krikler worked as R&D Manager of Eventus R&D, where he led teams of mathematicians, statisticians, economists and software engineers in the development of mathematical models for forecasting, derivatives pricing and risk management of financial markets. Mr. Krikler holds a BSc in statistics from Hebrew University.



Meryl Golden, General Manager, North America Operations

Ms. Golden heads Earnix’ business and operations in North America. With more than 25 years of management experience at leading U.S. property & casualty insurers, she brings a wealth of operational insurance expertise to the Earnix team. At Liberty Mutual, Ms. Golden served as Senior Vice President & General Manager with full P&L responsibility for the largest region in the personal insurance business with over $1B in direct written premiums. At Progressive, she served as Northeast General Manager, where she had P&L responsibility for a $1.5B region spanning nine states and over 6,000 independent producers. Earlier in her career at Progressive, Ms. Golden served in various general, product, and relationship management roles. She is a Certified Public Accountant with a bachelor of science in accounting from the Wharton Business School of The University of Pennsylvania and an MBA from the University of Chicago.


Reuven Shnaps, PhD, Vice President of Professional Services

Reuven Shnaps, Ph.D., Vice President of Professional Services – Reuven leads Earnix Professional Services team globally and is responsible for the management and delivery of advanced analytics and consulting projects performed by Earnix for our customers around the world. Reuven has spent more than 20 years developing and analyzing advanced statistical and economic models. Over his 9+ years at Earnix, he has gained extensive experience in managing and implementing pricing  and analytical projects for leading insurance companies and banks around the globe. Prior to joining Earnix, Reuven worked in the economic and statistical consulting group at Deloitte & Touche in the United States, serving corporate clients across multiple industries. He holds a PhD and a master of arts in economics from The University of Pennsylvania and a master of arts in business economics and a bachelor of arts in economics and statistics from Bar Ilan University.


Barak Melnik, Vice President of Business Development & Strategy

Mr. Melnik is responsible for Earnix’s business development and corporate strategy. He joined Earnix from the London office of McKinsey & Co. During his five years at McKinsey, Mr. Melnik served leading financial institutions in Europe and the United States on a broad array of strategic and operational concerns. He consulted for insurance companies in areas related to pricing and underwriting as well as channel management and marketing. Prior to joining McKinsey, Mr. Melnik implemented enterprise software at Comverse Technologies Ltd and Elscint Ltd (medical devices). He holds an MBA degree from the Wharton Business School of The University of Pennsylvania and a bachelor of science in industrial engineering from the Technological Institute of Israel (Technion).


Aviv Cohen, Vice President of Products & Marketing

Aviv Cohen leads Earnix’s marketing strategy and product management. Leveraging more than 15 years of experience in enterprise software, with proven success in defining products, leading product lifecycles and developing new markets. Aviv joined Earnix from Mellanox (NASDAQ: MLNX) and Voltaire, where he served as head of product management and director of product marketing with a focus on software. He also held multiple marketing positions at Amdocs (NASDAQ: DOX) and N-trig, including roles in alliances, product marketing and product management. Aviv holds an MBA from Bar Ilan University and a bachelor of science in electronic engineering and computer science and from Tel Aviv University.


Amitai Ratzon, Vice President of Sales

Mr. Ratzon is responsible for Earnix’ global direct and indirect sales. He joined Earnix from SuperDerivatives Inc, where he served as sales director for Northern Europe. Mr. Ratzon led the sales of derivatives pricing, analytics and risk management solutions to banking, insurance, asset management and corporate clients. Mr. Ratzon holds an LLB and a bachelor of arts in business administration from IDC, Herzliya and an Executive MBA from Kellogg- Recanati.



Einat Paz, Chief Financial Officer

Ms. Paz is responsible for all aspects of finance and strategic financial planning for Earnix. Most recently, she served as chief financial officer of ADC Israel (a subsidiary of ADC, Inc.). Previous positions include VP Finance at Portalis and finance-related positions at Scidel Technologies (a Scitex company), Scitex, and Oscar Gruss Ltd. In these positions, Ms. Paz built corporate financial and operational infrastructure, participated in strategic corporate decision-making, and managed relations with shareholders and venture capitalists. She holds an MBA in international finance and a bachelor of arts in management and economics (cum laude) from Tel Aviv University.

Headshot Michael

Michael Bar-Joseph, VP Research & Development

Mr. Bar-Joseph is leading the research and development at Earnix , managing the engineering team and driving the development of new, innovative technologies. Michael has over 30 years of experience in software development and managing large-scale development organizations. Most recently he was General Manager Precise Israel and VP Engineering responsible for the development, quality and delivery of Precise products. Prior to joining Precise, he was VP of R&D at ECtel, where he managed a team of engineers. Before that, Michael was with SkyRider, where he was GM and VP of R&D. Michael has also held leadership positions in companies in the software technology, telephony and communications sectors as Redbend, Tundo and RAD Data Communications. Michael holds a B.Sc. degree in Aeronautical Engineering from the Technion in Haifa.


Vivian Serfaty, VP of Account Operations

Vivian is responsible for all account management activities, as well as relationship management of some of Earnix’s key customers in worldwide.  Vivian has over 12 years’ experience working with Financial Services institutions. Prior to joining Earnix, Vivian worked at Oliver Wyman, a strategy consulting firm for the financial services industry, where she was based in the London office. There she acquired extensive experience in working with insurance companies and banks, implementing multiple strategic and operational projects. She holds a Master Degree in Civil Engineering from Imperial College, London.