David Schapiro, Chief Executive Officer

David Schapiro is a visionary and seasoned executive with over 30 years’ experience in business management and product leadership in global SaaS and enterprise software companies. Mr. Schapiro is well versed in growing software companies in dynamic markets and has helped define the marketing, product, and overall strategy of leading startups and growth companies (e.g. Panaya, acquired by Infosys). Prior to joining Earnix in 2006, Mr. Schapiro served as Executive Vice President of Markets and Products at ClickSoftware (acquired by Francisco Partners), where he was a key factor in driving the company from its founding, through its IPO and to being the leading provider of service optimization solutions. Earlier, Mr. Schapiro held management and development positions at Applied Materials (NASDAQ: AMAT), Scitex, and Control Data Corporation. Mr. Schapiro holds a bachelor’s degree in mathematics and computer science from Tel Aviv University and a master’s in computer science from Bar Ilan University.


Sammy Krikler, Founder & Head of Insurance Business

Sammy Krikler founded Earnix in 2001 with the vision of empowering financial institutions to harness customer data, make optimal business decisions and improve their performance. As the company’s Head of Insurance Business, he is responsible for leading Earnix strategy for insurer carriers worldwide as well as governance of project delivery, analytic innovation and account management globally.

Over the past 20 years, Sammy has been a pioneer in the innovation of analytical solutions for financial service companies, advising numerous clients on leveraging the power of their data and applying it to optimization in pricing and customer interactions. Prior to founding Earnix, Sammy worked as R&D Manager of Eventus R&D, where he led teams of mathematicians, statisticians, economists and software engineers in the development of mathematical models for forecasting, derivatives pricing and risk management of financial markets. Sammy holds a BSc in statistics from Hebrew University.


Meryl Golden, General Manager, North America Operations

Meryl Golden heads Earnix’ business in North America, managing sales, account management and operations for the insurance and retail banking verticals. With more than 25 years of management experience, she brings a wealth of operational expertise to the Earnix team. At Liberty Mutual, Meryl served as Senior Vice President & General Manager with full P&L responsibility for the largest region in the personal insurance business with over $1B in direct written premiums. At Progressive, she served as Northeast General Manager, where she had P&L responsibility for a $1.5B region spanning nine states and over 6,000 independent producers. Earlier in her career at Progressive, Meryl served in various general, product, and relationship management roles. She is a Certified Public Accountant with a bachelor of science in accounting from the Wharton Business School of The University of Pennsylvania and an MBA from the University of Chicago.


Reuven Shnaps, PhD, Chief Analytics Officer

As the company’s Chief Analytics Officer, Reuven Shnaps leads Earnix Analytics  organization. In his role Reuven oversees Earnix product roadmap management  and directs the company’s analytics strategy, research and delivery for Earnix customers worldwide. Reuven has spent more than 20 years developing and analyzing advanced statistical and economic models. Over his 10+ years at Earnix, he has gained extensive experience in crafting analytical solutions, and managing and implementing pricing & analytical projects for leading financial institutions around the globe. Prior to joining Earnix, Reuven worked in the economic and statistical consulting group at Deloitte & Touche in the United States, serving corporate clients across multiple industries. He holds a PhD and a master of arts in economics from The University of Pennsylvania and a master of arts in business economics and a bachelor of arts in economics and statistics from Bar Ilan University.


Barak Melnik, Vice President of Business Development & Strategy

Barak Melnik is responsible for Earnix’s business development and corporate strategy. He joined Earnix from the London office of McKinsey & Co. During his five years at McKinsey, Barak served leading financial institutions in Europe and the United States on a broad array of strategic and operational concerns. He consulted for insurance companies in areas related to pricing and underwriting as well as channel management and marketing. Prior to joining McKinsey, Barak implemented enterprise software at Comverse Technologies Ltd and Elscint Ltd (medical devices). He holds an MBA degree from the Wharton Business School of The University of Pennsylvania and a bachelor of science in industrial engineering from the Technological Institute of Israel (Technion).


Aviv Cohen, Vice President of Marketing

Aviv Cohen leads Earnix’s marketing strategy, product marketing, corporate communication and market development. Aviv is the founder and curator of the Earnix Innovation Summit, the exclusive annual gathering that brings together financial executives to discuss the latest in data innovation and customer analytics. He leverages more than 15 years of experience in enterprise software, and has proven success in defining products, leading product lifecycles and developing new markets. Aviv joined Earnix from Mellanox (NASDAQ: MLNX) and Voltaire, where he served as head of product management and director of product marketing with a focus on software. He also held multiple marketing positions at Amdocs (NASDAQ: DOX) and N-trig, including roles in alliances, product marketing and product management. Aviv holds an MBA from Bar Ilan University and a BS.c in electronic engineering and computer science from Tel Aviv University.


Einat Paz, Chief Financial Officer

Einat Paz is responsible for all aspects of finance and strategic financial planning for Earnix. Most recently, she served as chief financial officer of ADC Israel (a subsidiary of ADC, Inc.). Previous positions include VP Finance at Portalis and finance-related positions at Scidel Technologies (a Scitex company), Scitex, and Oscar Gruss Ltd. In these positions, Einat built corporate financial and operational infrastructure, participated in strategic corporate decision-making, and managed relations with shareholders and venture capitalists. She holds an MBA in international finance and a bachelor of arts in management and economics (cum laude) from Tel Aviv University.


Vivian Serfaty, Vice President of Account Operations

Vivian is responsible for all account management activities, as well as relationship management of some of Earnix’s key customers in worldwide.  Vivian has over 12 years’ experience working with Financial Services institutions. Prior to joining Earnix, Vivian worked at Oliver Wyman, a strategy consulting firm for the financial services industry, where she was based in the London office. There she acquired extensive experience in working with insurance companies and banks, implementing multiple strategic and operational projects. She holds a Master Degree in Civil Engineering from Imperial College, London.


Naama Sapir,Vice President of Human Resources

Prior to joining Earnix, Naama Sapir served as VP of Human Resources at N-trig. In this capacity, in addition to global HR management responsibilities, she led a global organizational culture change, refocusing the company towards customer needs and satisfaction. Before this, Naama Sapir was Head of Human Resources Israel and Global Organizational Development Manager at Check Point Software Technologies where she was also involved in numerous post-merger integration processes. Previously, Naama Sapir acted as an independent organizational consultant for almost a decade, providing services to various Israeli enterprises with an emphasis on organizational change, management team development and general HR issues. A certified clinical psychologist, she has also been practicing clinical psychotherapy for over 17 years.

Naama holds a BA in Psychology (Cum Laude) and an MA in clinical Psychology from the Haifa University as well as an EMBA from the Kellogg-Recanati International Executive MBA program.