Chief Actuary Joins Earnix Advisory Board

LONDON, July 10, 2007 – Chief Actuary Graham Masters has joined Earnix’s advisory board. Mr. Masters will provide Earnix with strategic insight into the future of general insurance pricing, and will contribute his rich experience to help guide Earnix’s product roadmap.

Mr. Masters served as former Head of Pricing for the Winterthur Insurance Group, now part of the AXA Group. In this capacity he was responsible for formulating the group’s pricing policies and vision, adopting innovative technology solutions, formulating the group’s best practices and implementing them in the group’s various non-life subsidiaries worldwide.

Prior to Winterthur, Mr. Masters was head of Pricing for Schemes and Corporate Partnerships at Norwich Union, where he took an important role following the merger between Norwich Union and CGU, including the creation of a single database and the forging of a single corporate culture. Mr. Masters also played a major role following Norwich Union’s acquisition of the London and Edinburgh Insurance Company, where he was responsible for all aspects of the Personal Lines Business.

“Mr. Masters’ vision and deep industry insight are a major asset to us and our customers, and will provide key input as we develop tomorrow’s business optimization solutions”, said David Schapiro, Earnix’s CEO. “As former head of pricing for a global insurance company, Graham brings with him the executive perspective on insurance pricing management in a global business environment affected by multiple regional considerations. We very much look forward to sharing his insights”.

“Earnix is a rare combination of innovation and professionalism in the field of insurance pricing”, said Mr. Masters. “This is an opportunity to stand at the very cutting edge of pricing innovation, and I find that extremely stimulating”.

About Earnix
Earnix is a leading provider of price optimization solutions for the insurance and financial services industries. Earnix’s solutions are being used today by leading insurance companies to achieve significant improvements in profitability. Earnix is led by a team of seasoned professionals with experience in financial services, price optimization, and enterprise software development. The company is privately funded by leading venture capital firms.

For More Information Please Contact:
Barak Melnik
Vice President of Products and Business Development
Earnix Ltd.
Tel.+972-3-753-8292 ext. 8326
Fax + 972-3-7538293