“Earnix enables us to optimise pricing for our entire portfolio of branch network customers and for our broker business, including real-time quotes for new business, mid-term adjustments and renewals.”

Phil Loney, Managing Director, Lloyds TSB Insurance

The Key to Keeping Customers Is Getting to Know Them

As the economic downturn stretches on, many insurers are feeling increasingly anxious about their ability to retain their most profitable customers. Martyn Green, chief actuary in the underwriting department of Lloyds TSB Insurance (LTSB), a division of London-based Lloyds TSB Group (US$637 billion in assets), however, insists that the company’s pricing optimization initiative was undertaken in a spirit of opportunism rather than necessity.

“It is a great opportunity for Link 4 to generate value from excellent customer analytics. Our use of Earnix Optimizer allows us to continue delivering innovative, quality products at the right price points to our customers. Within a short period after starting the pilot across our direct auto insurance lines, we were able to see an impressive change to our bottom line, which we expect moving forward as well.”

Agnieszka Wronska, Chief Actuary, Link4

“Earnix enables us to maximize the value of our relationships with customers through better understanding of customer needs and market demand. While providing powerful optimization, it is flexible enough to allow us to incorporate our unique business objectives in the optimization process, which is critical to maintaining the harmony we seek between our profit goals and the principles of a mutual company.”

Christian Haid, P&C Personal Line Director, Ethias Group