Earnix Appoints New Vice Presidents of Engineering and Products

Industry veterans Yarden Malka and Guy Bavly join the Earnix management team

Tel Aviv, Israel, August 9, 2016 – Earnix, a leading provider of predictive customer analytics solutions for financial services, has announced two new appointments: Yarden Malka has joined the company as Vice President of Engineering, and Guy Bavly has joined as Vice President of Products. Together they will oversee strategic product planning and design, along with expanding and accelerating the delivery of Earnix’s innovative predictive analytics solutions.

Guy and Yarden are instrumental members of the Earnix executive team, especially as the company gears up for our next phase of growth,” said David Schapiro, CEO of Earnix. “They both bring to Earnix a unique blend of management experience and technical expertise; crucial skills for keeping us at the forefront of analytical innovation while continuing to provide distinctive value for our customers.”

Yarden brings to Earnix more than 30 years of experience in software management, development and architecture. He joined Earnix following several high-ranking positions including serving as SVP, Chief Product Officer and CTO at Model N, Chief Architect at NetDynamics/Sun Microsystems and multiple entrepreneurial and engineering management positions in startup companies in Israel.

Guy brings to Earnix over 25 years of experience in the software industry, with a combined background in IT leadership and product management. Prior to joining Earnix, Guy was the VP of Product Management at SAP Cloud Platform and a member of SAP Labs Israel management team, leading major product lines such as SAP Portal, SAP Cloud Portal and SAP Fiori Cloud Edition. Guy’s other leadership roles include Director of Product Management at K2K, CIO at Israel Land Development Insurance and VP IT at Jacada.

I am excited to join Earnix, a true leader in integrated customer analytics solutions for financial services worldwide,” said Guy Bavly. “Earnix’s success lies in the real value our customers generate from our solution, year after year.  My team will ensure our analytical platform keeps evolving and scaling with the most advanced technologies and user experience methods, putting us in the right position to address evolving customer needs.”

Yarden Malka added: “I am delighted to be joining the team at Earnix. Given my background, this role is a natural fit and I look forward to making an impact and taking Earnix’s engineering team to its next stage, fully embracing Machine Learning capabilities and highly scalable and performant big data technologies like Apache Spark™.”

About Earnix

Earnix integrated customer analytics software empowers financial services companies to achieve optimal business performance through data science and predictive analytics. The Earnix analytical solutions drive superior product, pricing and marketing decisions, while ensuring alignment with changing market dynamics. Earnix combines predictive modeling and optimization with real-time connectivity to core operational systems, bringing the power of analytic-driven decisions to every customer interaction. For more information visit www.earnix.com

Aviv Cohen, VP Marketing