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Earnix Bolsters Management Team
New VPs of marketing and sales complete exec team to accelerate market growth and drive expanding global sales
New York, NY, May 15, 2012 – Earnix, a leading provider of Integrated Pricing and Customer Analytics™ solutions for insurance and banking, announced that Amitai Ratzon is the new vice president of sales and Aviv Cohen has been named the vice president of marketing.
“They are proven leaders, having demonstrated significant contributions to the rapid success of their previous companies,” said Earnix CEO David Schapiro. “Their contributions combined with those from the strong executive team already in place will accelerate our rapid global expansion.”
Mr. Ratzon is responsible for Earnix’ global sales. He joined Earnix from SuperDerivatives, where he served as sales director for Northern Europe and led sales of derivatives pricing, analytics and risk management solutions for banking, insurance, asset management and corporate clients.
“My new role at Earnix dovetails perfectly with my earlier experiences at SuperDerivatives,” stated Mr. Ratzon. “I am excited by Earnix’ consistent track record of growing financial institutions’ bottom line revenue by 5%-20% by virtue of superior customer analytics and pricing decisions.”
Mr. Cohen joins Earnix with over a decade of high-tech marketing experience including senior positions in product management, business development, and marketing. Most recently, he was Senior Director Product Marketing at Mellanox Technologies (NASDAQ: MLNX), following its acquisition of Voltaire. As Product Marketing Director at Voltaire, Mr. Cohen was responsible for bringing new software products to market and working closely with the sales team to grow the company’s software business.
“Earnix’ dynamic set of solutions has already provided millions in revenue for leading companies,” said Mr. Cohen. “My focus is to significantly increase our exposure in the financial services market, giving even more leading companies the opportunity to experience the Earnix difference in their bottom lines.”
Earnix Integrated Pricing and Customer Analytics™ software empowers financial services companies to predict customer demand and its impact on business performance, enabling the alignment of pricing and products with changing market dynamics. Earnix combines risk and demand modeling with real-time connectivity to core operational systems, bringing the power of analytic-driven decisions to every customer interaction in any regulatory environment. Leading banks and insurance companies rely on Earnix solutions to optimize the prices of deposits, loans, and policies, delivering greater value to customers and higher returns to shareholders.