Earnix Brings Insurance and Banking Pricing Optimization to the Cloud

Cloud option enables insurers and banks to overstep the limitations of legacy systems with quick deployment of collaborative advanced pricing analytics

London, UK, and New York, NY, October 25, 2011 — Earnix, a leading provider of customer value optimization solutions for insurers and banks, announced the availability of its pricing optimization solution in the cloud.

Used by leading financial services companies worldwide, Earnix Optimizer provides an integrated platform that enables insurers, insurance brokers, and banks to maximize the value of customer relationships by utilizing robust analytics and delivering the power of optimization to the point of customer interaction.

Rating and pricing processes are complex and fragmented at most insurers, banks, and other financial services providers, and the implementation of new approaches is often delayed due to limitations of legacy systems and shortage of IT resources.

Utilizing the cloud deployment, insurers and banks can quickly bypass IT infrastructure limitations to make the Earnix solution available to pricing teams across the organization in a matter of days, enabling the long sought-out collaboration across products, territories, and functions. Rolling out the solution to additional users and departments is instantaneous, as authorized users anywhere in the world can access Earnix Optimizer anytime directly from their workstations.

With no servers to deploy, IT resources requirement are minimal. Using the elastic cloud infrastructure, customers pay for the computing power they need, making more computing resources available as they expand the use of Earnix Optimizer.

Another benefit of the cloud implementation is more immediate support from pricing optimization experts at Earnix and partner organizations. Hosting the solution in the cloud allows these experts to easily access a customer system and lend a hand when needed.

According to Deborah Smallwood, founder of insurance research and advisory firm Strategy Meets Action (SMA), cloud computing is an emerging trend that cannot be ignored by insurers. “Cloud offers flexibility, ease of deployment, reduced Total Cost of Ownership, and less dependency on IT resources. It also creates a shared platform for collaboration. Like many new technologies, insurers are taking a measured approach, but SMA’s research reflects an increased adoption rate as more vertical applications are being offered and more successful cloud implementations are documented in the marketplace.”

SMA founder Deborah Smallwood will be the keynote speaker at a webinar on Cloud Pricing Analytics which will be held Thursday November 3rd. Details and registrations for the webinar are available at www.earnix.com/webinar.