Earnix Expands into Asia-Pacific Region

Growth led by new Head of India and Sri Lanka Samir Jayaswal

Ramat Gan, Israel – June 26, 2013 – Earnix, a leading provider of integrated pricing and customer analytics solutions for banking and insurance, announced today that it has expanded into the Asia-Pacific Region. Earnix, which is represented in India by A&G Partners Limited, has selected A&G’s Mr. Samir Jayaswal as its Head of India and Sri Lanka.

Samir brings 14 years of experience in the financial software market, most recently as an executive with SunGard’s Trading Products in India. His efforts will focus on providing banks and insurance companies with the tools they need to leverage the growing consumer market in the region.

“A number of industry analysts project that India is on track to become the world’s third largest middle-class consumer market behind China and the USA, so the opportunity here for financial services companies is significant,” said Jayaswal. “The timing is also right for Earnix to expand into India and make its valuable technology visible to those banks and insurers looking to capitalize on this rapidly growing consumer market.”

“Earnix products embody best practices on product and risk pricing and will be invaluable for Indian banks and insurance companies in sharpening their offerings for the end consumer,” added Jayaswal.

“This is an exciting time for Earnix as we continue to broaden and deepen our global market presence with our target remaining focused on banks and insurers. The expansion to India is key to our strategy and represents what we believe is a great opportunity in a new market,” noted Earnix Vice President of Sales, Amitai Ratzon. “We are pleased to have Samir on board. We are looking forward to great success and anticipate Earnix becoming a household name to those banks and insurers in search of analytics technology to better serve the India market.”

About Earnix

Earnix Integrated Pricing and Customer Analytics software empowers financial services companies to predict customer demand and its impact on business performance, enabling alignment of pricing and products with changing market dynamics. Earnix combines risk and demand modeling with real-time connectivity to core operational systems, bringing the power of analytic-driven decisions to every customer interaction. Banks and insurers rely on Earnix solutions to optimize deposit, loan, and policy prices. For more information visit www.earnix.com.

To contact Mr. Jayaswal:
Samir Jayaswal
201/202, Benston ‘B’ Wing
Shirley Rajan Road, Bandra
(W) Mumbai 400050
samir@earnix.com
+91-959-451-1110

Earnix Contact:
Aviv Cohen, VP Marketing
Earnix Ltd.
aviv@earnix.com
+972-3-753-8292