Earnix Named A Hot Insurance Software Company to Watch In 2009

Independent Research Report Profiles Earnix as One of the Companies That Are Reinventing Insurance Information Technologies

New York, NY and London, England (PRWEB) January 13, 2009 – Earnix, a leading provider of customer value and pricing optimization solutions for insurance and banking, was included in a recent independent report, “Hot Insurance Tech Companies to Watch in 2009,” Forrester Research, Inc., December 2008.

The Forrester report includes a list of several emerging or smaller companies to watch in 2009 and into the future.  According to the report, these companies are noteworthy because of their inventive approaches and solutions that address new models for insurance IT operations.  “As the insurance industry transforms itself, Forrester has seen new solutions and vendors emerge to address the changing needs of insurance technologists and business leaders,” says the report.

With the investment income from premiums stream tanking, insurers are now paying a lot more attention to the rates they charge, says the Forrester report.  “Earnix improves the profitability of P&C insurers by taking them beyond simply pricing for risk to pricing based on the policy holder’s lifetime value,” states the report.  “Capabilities like predictive analytics mean that personal lines insurers can better understand their customer needs so they can offer the most appropriate products and prices,” concludes the report.

“We are honored to be named by Forrester as a company to watch by insurance companies.  Like the entire financial services sector, insurers are in search of inventive operational models in order to adapt to the new realities in the financial markets and the global economy.  Despite and maybe because of the financial turmoil, we are seeing a significant uptake in the interest in the Earnix solution among insurance companies and banks alike,” said David Schapiro, Earnix’s Chief Executive Officer.

Used by leading financial services companies worldwide, Earnix Optimizer provides an integrated platform that enables insurers and banks to maximize the value of customer relationships by utilizing predictive analytics and delivering the power of optimization to the point of customer interaction.

A copy of the independent Forrester report can be downloaded from the Earnix website at http://www.earnix.com/news/analysts/.

About Earnix
Earnix is a leading provider of customer value and pricing optimization solutions for insurers and banks.  Earnix solutions are used by leading financial services companies worldwide to optimize customer relationships and drive significant improvements in profitability.  The company is led by a team of seasoned professionals with significant financial services background combined with expertise in optimization technology and enterprise software development.  Earnix is privately held and funded by prominent venture capital firms.  For more information about Earnix please visit www.earnix.com.