Earnix Optimizer 5.0 Streamlines Pricing Analytics and Management for Insurers and Banks

New Version Provides Click of a Button Access to Pricing Optimization, Analysis and Reporting, Adds Geographic Modeling and Mapping Interface, Support for Oracle Database

New York, NY and London, UK, January 26, 2010 –Earnix, a leading provider of pricing and customer value optimization solutions for insurance and banking, announced the release and general availability of Earnix Optimizer 5.0.

Used by pricing professionals at leading financial services companies worldwide, Earnix Optimizer provides an integrated platform that enables insurers and banks to maximize the value of customer relationships by utilizing robust market analytics to deliver optimized pricing to the point of customer interaction.

Earnix Optimizer 5.0 features a newly designed user interface that can be personalized to present views and tables that address the specific analytics requirements for each user at different parts of the organization. This new personalized interface allows users–from pricing analysts to product and regional managers–to quickly create and control market segmentations, analyze different pricing scenarios, and understand the impact of pricing decisions on key performance metrics.

Also included in version 5.0 is an enhanced interface for creating, manipulating, analyzing and testing rating factor structures. These capabilities will increase the efficiency and accuracy for insurance pricing analysts operating in highly regulated environments and for banking pricing experts working with complex rate-sheets.

Another powerful capability added to Earnix Optimizer with this new release is advanced geographical analysis and visualization, which can be used to enhance both the accuracy and presentation of risk and behavioral models.

Earnix Optimizer 5.0 includes many additional new and improved features that make the product more powerful yet easier to use by users at all levels of the organization. “This release brings us yet another step closer to the vision of a pricing system on every manager’s desktop,” said David Schapiro, Earnix’s Chief Executive Officer. “Many of these enhancements are based on feedback from existing customers, who continue to be our best source for product innovation.”

The new release can run on an Oracle database, in addition to IBM’s DB2 database supported in previous versions.

To find out more about Earnix Optimizer, please contact your local Earnix office or visit www.earnix.com.

About Earnix
Earnix is a leading provider of customer value and pricing optimization software solutions for insurers and banks. Earnix solutions are used by leading financial services companies worldwide to optimize customer relationships and drive significant improvements in profitability. The company is led by a team of seasoned professionals with significant financial services background combined with expertise in optimization technology and enterprise software development. Earnix is privately held and funded by prominent venture capital firms. For more about Earnix please visit www.earnix.com.

For More Information:
Barak Melnik
Tel: +44-207-8126633 (UK), +1-646-756-2840 (US)