Earnix to Speak about Advances in Optimizing Pricing and Distribution at Europe’s Retail Banking Conference

Ramat Gan, Israel February 20, 2008 – Banking executives attending the upcoming Retail Banking in Europe conference will have an opportunity to learn about the latest advances in pricing and distribution optimization, presented by Earnix’s Vice President of Products and Business Development Barak Melnik.

Earnix, the leading provider of customer value optimization solutions for banking and insurance, confirmed its participation in the conference, which will be held in Madrid, Spain, on the 4th & 5th of March 2008.

The Earnix presentation will take place March 4th at 14:25. Topics to be covered in this session will provide insights into how pricing and distribution strategies can help banks maximize customer value and improve business performance:

  • Market share vs. profitability – can the two go together?
  • Understanding what customers really want
  • Making the most out of every touch point

The speaker, Barak Melnik is responsible for developing Earnix’s solution roadmap and business development strategy. He joined Earnix from the London office of McKinsey & Company, where he worked with leading financial institutions on a broad array of strategic and operational topics including pricing and channel management. Mr. Melnik holds an MBA degree from the Wharton Business School of the University of Pennsylvania and a BSc in Industrial Engineering from the Technological Institute of Israel.

“The Retail Banking in Europe conference is a premier event for the industry,” said David Schapiro, Earnix’s Chief Executive Officer. “Earnix is proud to be represented as part of the outstanding lineup of speakers for this gathering, and we look forward to sharing our pricing and customer value optimization expertise and experiences.”

For more information about Retail Banking in Europe, visit http://www.marketforce.eu.com/rbe/.

About Earnix
Earnix is a leading provider of customer value optimization solutions for insurers and banks. Earnix solutions are used by leading financial services companies worldwide to optimize customer relationships and drive significant improvements in profitability. The company is led by a team of seasoned professionals with significant financial services background combined with expertise in optimization technology and enterprise software development. Earnix is privately held and funded by prominent venture capital firms.

For More Information Please Contact:
Inbal Chen
Tel: +972-3-7538292