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Earnix Unveils New Logo and Brand Identity
New branding signifies the expanding role of Earnix analytical solutions, empowering decision makers in financial services to predict and optimize business performance.
New York, NY – May 21, 2013. Earnix, the leading provider of pricing and customer analytics solutions for the financial services industry, today unveiled a new logo and brand identity.
The new brand identity reflects the increasing role that Earnix solutions play in financial services organizations, which has continually expanded in multiple aspects:
- Users: Earnix brings simplicity of use into the complex realm of analytics and optimization, empowering executives and business users across all functions to analyze demand, predict outcomes, and optimize business performance.
- Applications: Earnix solutions are used to optimize a broad spectrum of financial products and services, including bank deposit and loans, foreign exchange transactions, insurance policies covering life and health, and property and casualty.
- Customers: Earnix serves a wide range of organizations across the financial sector, from large multi-billion multinationals to smaller companies serving regional and local markets.
The company’s new tagline—Predict. Perform.—is a statement of the company’s promise to help customers improve business outcomes through the use of predictive and prescriptive analytics.
“Our new brand entity is an important milestone that reflects how far Earnix has come along since its inception,” explained CEO David Schapiro. “The company started out as a provider of mathematical optimization tools for actuaries, and these robust analytical capabilities still constitute our core strength. These days, however, our solutions are used by a broad range of business users, bringing the power of predictive analytics to a variety of functions in the organization. We can clearly see how companies that make better and broader use of analytics and optimization gain a competitive advantage over those that are late to the game.”
Earnix Integrated Pricing and Customer Analytics software empowers financial services companies to predict customer demand and its impact on business performance, enabling the alignment of pricing and products with changing market dynamics. Earnix combines risk and demand modeling with real-time connectivity to core operational systems, bringing the power of analytic-driven decisions to every customer interaction in any regulatory environment. Leading banks and insurance companies rely on Earnix solutions to optimize the prices of deposits, loans, and policies, delivering greater value to customers and higher returns to shareholders. www.earnix.com.