Einat Orr Joins Earnix Management Team as Vice President of Engineering

Ramat Gan, Israel – November 26, 2013 — Earnix, a leading provider of integrated pricing and customer analytics software for banks and insurers, has announced the addition of product development expert Einat Orr to its management team as VP of Engineering. Einat brings to Earnix over 17 years of experience and significant expertise in managing the development of complex enterprise software. In her new role, she will be responsible for planning and executing the development of the full suite of Earnix solutions, including Earnix Banking and Earnix Insurance.

Prior to joining Earnix, Einat held positions as VP of R&D at both Extreme Reality and Correlix, where she led the development of cutting-edge software and algorithmic systems. In this role she managed the development of mission-critical software and also supported large financial institutions using these systems. Einat holds a PhD in Mathematics and an Engineering degree from Tel Aviv University.

“Joining the Earnix team is an excellent opportunity to help shape the development of the leading Integrated Pricing and Customer Analytics platform for financial services,” said Einat Orr. “I look forward to growing Earnix’s impressive R&D department and pushing new, innovative products to market that will keep banks and insurers worldwide on the cutting edge of pricing and customer analytics.”

Einat’s addition to Earnix comes as part of a broader enhancement of the Earnix management team; in order to further advance the analytics and technology powering Earnix, the company’s founder and Chief Technology Officer Sammy Krikler recently assumed the role of Chief Analytics Officer (CAO), and Vice President of R&D Jacob Eckel was promoted to Chief Technology Officer.”

Einat’s experience and successful track record for developing enterprise software will be integral to Earnix as we continue to innovate and deliver the most advanced pricing and customer analytics solutions for financial services companies,” said Earnix CEO David Schapiro. “Her addition, paired with Jacob Eckel as CTO and Sammy Krikler as CAO, will propel us in furthering our offering for leading banks and insurers worldwide.”

About Earnix

Earnix Integrated Pricing and Customer Analytics software empowers financial services companies to predict customer risk and demand and their impact on business performance, enabling the alignment of product offerings with changing market dynamics. Earnix combines predictive modeling and optimization with real-time connectivity to core operational systems, bringing the power of analytic-driven decisions to every customer interaction. Banks and insurers rely on Earnix solutions to improve deposit, loan, and insurance policy offerings. For more information, visit www.earnix.com.


Aviv Cohen, VP of Marketing
Earnix Ltd.