Home Credit and Finance Bank Selects Earnix Banking Solution to Enhance Analytics Capabilities

Ramat Gan, Israel – November 21, 2014 – Earnix, a leading provider of integrated pricing and customer analytics solutions for banking and insurance, announced today that Moscow-based Home Credit and Finance Bank has selected the Earnix Banking solution to enhance the bank’s analytics capabilities and optimize its strategies for its cash loan portfolio.

The Earnix platform helps banks eliminating the “guesswork” when it comes to decision making. Earnix Banking predicts, simulates and optimizes customer interactions to efficiently achieve business goals such as profitability, market growth or long-term customer retention. Home Credit will be implementing the Earnix Banking solution as part of a two phase project, beginning with data analytics and modeling, followed by optimization of its cash loan portfolio and field testing.

We are extremely proud that Home Credit & Finance Bank, the leading player in POS finance in Russia,  selected the Earnix software”, said Amitai Ratzon, VP of Sales at Earnix. “The use of our product enables our customers to stay ahead of their competition. We are looking forward to a long-term relationship with the bank’s analytical teams and managers”.

About Home Credit

Home Credit & Finance Bank specializes in retail finance in Russia and Kazakhstan. HCFB offers its clients a wide range of credit products and banking services. The Bank’s database comprises over 30.2 million contacts. HCFB’s products are distributed through over 93,000 points of sale in Russia and Kazakhstan. The Bank’s network also comprised 9,733 branches and offices and 1,293 ATMs across the Russian Federation and Kazakhstan as at 30 June 2014.

Apart from a full range of consumer lending products HCFB offers current and saving accounts and a comprehensive range of deposit products, including salary accounts. Having a vast client database, HCFB is successfully utilizing its cross-selling opportunities to further expand its coverage. HCFB utilizes direct mail, telemarketing, on-line sales and various forms of partnerships (e.g. agreements with insurance providers in Russia, third party brokers or via direct collaborations with employers).

About Earnix

Earnix Integrated Pricing and Customer Analytics software empowers financial services companies to predict customer risk and demand and their impact on business performance, enabling the alignment of product offerings with changing market dynamics. Earnix combines predictive modeling and optimization with real-time connectivity to core operational systems, bringing the power of analytic-driven decisions to every customer interaction. Banks and insurers rely on Earnix solutions to improve deposit, loan, and insurance policy offerings. For more information, visit http://www.earnix.com.



Aviv Cohen, VP of Products & Marketing