New Earnix Version 6.0 Extends the Limits of Predictive Analytics in Financial Services

Earnix integrated customer analytics solution introduces one-step optimization of multi-entity
financial products including multi-car and multi-coverage insurance policies as well as loan & deposit
accounts

New York, NY February 19th, 2013 – Earnix, a leading provider of integrated customer analytics solutions
for banking and insurance, today announced the release of Earnix version 6.0, the newest version of
Earnix’s software delivering enhanced predictive modeling and decisioning tools designed specifically for
the financial industry.

Combining risk and demand modeling with real-time connectivity to core systems, Earnix provides an
integrated customer analytics platform that empowers insurers and banks to optimize the alignment of
products and prices to the demands of specific market segments, resulting in higher profitability and
growth in hyper-competitive markets.

The most significant change with Earnix 6.0 is the introduction of one-step Relational Optimization™
which provides a breakthrough in efficiency and accuracy of pricing of financial products that are
composed of multiple sub-entities.

The following market segments can benefit from the new Relational Optimization™:

Auto Insurance: insurers can directly optimize policies combining multiple cars, multiple drivers
and multiple coverages, which make up the majority of policies written in the United States and
Canada.

Home Insurance: while less common, home policies for multiple dwellings make up a lucrative
segment of the home insurance market which insurers can now better address.

Commercial Insurance: multiple coverages are particularly common for business insurance
policies, covering multiple employees across multiple business locations.

Banking: as banks vie for customer share-of-wallet, the ability to optimize rates across multiple
household accounts becomes a critical competitive advantage.

Relational Optimization™ allows insurers and banks to accelerate the transition from product-centric to
customer-centric decision-making, which in turn improves customer and household retention,
profitability, and customer lifetime value.

Earnix 6.0 provides additional functionality enhancement in various categories including; an extension of
real-time analytical interfaces, new segmentation options, and additional regression types.

“With the introduction of Version 6.0 we continue to deliver on our commitment to the financial
services industry to provide the best that analytics has to offer — going beyond earlier generations of
descriptive and predictive analytics solutions,” commented David Schapiro, Earnix CEO. “With the majority of US auto policies covering more than one vehicle, Relational Optimization™ expands the
options available today to financial services providers to meet the requirements of an exceeding
sophisticated marketplace.”

Earnix 6.0 is available immediately worldwide. The software can be deployed on-premise or accessed via
a Cloud-based service.

About Earnix

Earnix Integrated Pricing and Customer Analytics software empowers financial services companies to
predict customer demand and its impact on business performance, enabling alignment of pricing and
products with changing market dynamics. Earnix combines risk and demand modeling with real-time
connectivity to core operational systems, bringing the power of analytic-driven decisions to every
customer interaction. Leading banks and insurers worldwide rely on Earnix solutions to optimize
deposit, loan, and policy prices. For more information visit www.earnix.com.

Aviv Cohen, VP Marketing
Earnix Ltd.
aviv@earnix.com
+972-3-753-8292