Phoenix Insurance chooses Earnix Insurance

Ramat Gan, Israel –March 19, 2014 – Earnix, a leading provider of integrated pricing and customer analytics software for banks and insurers, and The Phoenix Insurance Company Ltd.announced today that the Earnix Insurance software was selected to enhance the Phoenix’s General Insurance customer analytics strategies.

 The Phoenix, a leading insurance company in Israel, will use the Earnix Insurance solution to better understand its customers and improve pricing management capabilities for its “Safe Driver” Auto Insurance line. The implementation project will be jointly conducted by the Earnix Professional Services experts and the Phoenix Actuarial and Data teams.

 “We are confident that with Earnix Insurance, we will gain a better insight into our customers’ preferences, which will eventually allow us to serve them better. Earnix represents a unique combination of top-notch technology, alongside deep analytical and domain expertise, which are two assets we expect our partners to bring to the table. We look forward to advancing our cooperation with our partners at Earnix in the years to come,”said Mr. Motti Mor, Vice President, Head of General Insurance Headquarters at Phoenix.

 “We are very excited about Phoenix’ decision to partner with Earnix. Being a major player in the Israeli Insurance market, Phoenix is striving to serve its customers the optimal way, and the use of the Earnix Insurance platform will contribute to this end,” commented Amitai Ratzon, Vice President of Sales at Earnix. “The selection of Earnix Insurance followed a demanding evaluation process, a fact which speaks for the strength of our products and the professionalism of our teams involved in this important engagement.”

About The Phoenix Insurance Ltd.

Phoenix Insurance Ltd., a subsidiary of Phoenix Holding Ltd., is one of the leading insurance companies in Israel. ThePhoenix Insurance Company provides various insurance products for institutions and individuals in Israel. It offers pension, p rovident fund, and life insurance products. The company also provides general insurance products, such as individual and commercial property insurance, homeowners insurance, automotive insurance, liability insurance, marine insurance, and engineering insurance.

About Earnix

Earnix Integrated Pricing and Customer Analytics software empowers financial services companies to predict customer risk and demand and their impact on business performance, enabling the alignment of product offerings with changing market dynamics. Earnix combines predictive modeling and optimization with real-time connectivity to core operational systems, bringing the power of analytic-driven decisions to every customer interaction. Banks and insurers rely on Earnix solutions to improve deposit, loan, and insurance policy offerings. For more information, visit


Aviv Cohen, VP of Marketing

Earnix Ltd.