Acxiom’s Scott Woepke Joins Earnix North America
Financial Services Industry Veteran to Support Earnix’s Continued Growth
Westport, CT – October 6, 2014 – Earnix, a leading provider of integrated pricing and customer analytics solutions for banking and insurance, today announced the addition of Financial Services industry veteran Scott Woepke as the company’s Director of North America Banking. Scott will add to the depth of the Earnix team in the North America region, leading the further growth of business in the banking industry within the United States and Canada.
Scott has more than 25 years of experience assisting North American banks with developing advanced capabilities in pricing, marketing, customer acquisition and customer relationship management. During his career he has held senior management roles in sales, business development, and product management for leading financial services technology providers such as Deluxe, eFunds, and Acxiom. His work has also included developing price and marketing optimization solutions during his tenure as a Co-Founder/Sales and Marketing Leader of Nomis Solutions, as well as serving as Vice President of Sales and Marketing for Novantas, a management consultancy.
“I’m excited to join Earnix and have the opportunity to help position Earnix within the banking market in North America,” said Woepke. “Earnix offers some of the most advanced customer analytics tools and services in the financial services industry. Customer analytics is gaining momentum and we can play a large part in helping our banking clients advance their capabilities in this area.”
“We are thrilled to welcome Scott to our North American team,” said Meryl Golden, Earnix’s General Manager, North America. “He brings with him extensive experience in working closely with banks to develop their pricing and analytics solutions, and we’re confident that he will deliver real added value to our banking customers and prospects in the United States and Canada.”
Earnix provides an advanced analytics platform designed for the financial services industry, which integrates real-time decision-making capabilities into the business process, delivering significant results.
Earnix’s modeling, algorithms, and Machine Learning capabilities automate the rapid deployment of customer-centric offers by considering variables such as price, product features, and distribution channels, to optimize KPIs such as revenue, profit, sales volume, and customer satisfaction.
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