February 2015

Banking Expert David Riddell Joins Earnix Team

Ramat Gan, Israel, February 11, 2015 – Earnix, a leading provider of integrated pricing and customer analytics solutions for banking and insurance, today announced that industry veteran David Riddell has joined Earnix in the position Director of Banking Solutions for EMEA. David will spearhead Earnix’s growth and strategy within the banking market.

David brings to Earnix a wealth of more than 25 years of banking experience, holding senior positions in FICO, Master Card Advisors, Opera Solutions, Novantas and Pink Consulting. During his career, David has been involved in various revolutionizing projects with the largest banks, both in Europe and in the USA.

“I am very excited to join Earnix to support further growth within the banking area”, commented David Riddell. “Increasingly, the battleground of competitive advantage throughout the industry is now being fought in the theatre of customer analytics where success for banks, card issuers and financial institutions is now predicated upon the ability to leverage data insight and decisioning in the most efficient, effective and innovative ways. Across the spectrum of customer analytics, Earnix unquestionably leads the world, I am honored and proud to now be part of such an incredible team”.

David Schapiro, CEO of Earnix stated “We are happy having David Riddell on our team. I am convinced that his international experience in the financial services world will strengthen our position in the banking area, and further expand the value we bring to our customers”

About Earnix

Earnix provides an advanced analytics platform designed for the financial services industry, which integrates real-time decision-making capabilities into the business process, delivering significant results.

Earnix’s modeling, algorithms, and Machine Learning capabilities automate the rapid deployment of customer-centric offers by considering variables such as price, product features, and distribution channels, to optimize KPIs such as revenue, profit, sales volume, and customer satisfaction. 

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