Former Farmers’ CMO Brian Cohen Joins Earnix’s Advisory Board
Insurance Veteran Brings Dual Perspective of Career with Carrier, Technology Provider
New York, New York (PRWEB) March 12, 2009 – Earnix, a leading provider of customer value and price optimization solutions for insurance and banking, announced the addition of Brian Cohen, an insurance veteran with a breadth of experience with insurance carriers as well as insurance technology providers.
As a senior executive with Farmers insurance, Brian led several highly successful business units. As the company’s Chief Marketing Officer and head of Sales, he was instrumental in driving fundamental changes in the company’s sales process. He also was involved with Farmer’s efforts to improve their claims operations. After Farmers, Mr. Cohen became President and CEO of Clear Technology, a global software provider to the insurance industry, which was acquired in 2008 by Versata Enterprises. He is currently President and CEO of Strategic Growth Advisors LLC.
“Brian Cohen has long been recognized as one of the most dynamic thought leaders in the insurance industry,” said David Schapiro, Earnix’s Chief Executive Officer. “Having a person with his level of expertise on our advisory board will greatly enhance our industry knowledge and provide a valuable contribution to our ongoing quest to deliver technology solutions that improve insurance operations.”
“It is truly an honor to be joining the Earnix Advisory Board” said Brian Cohen. “What impresses me about the company is its unique technology which enables insurance carriers and companies to improve their profitability by better leveraging their customer data and decision-making. The traction Earnix is getting, even during these difficult economic times, highlights the uniqueness of their offerings. This is a company on the move and one I am excited to be affiliated with.”
Earnix provides an advanced analytics platform designed for the financial services industry, which integrates real-time decision-making capabilities into the business process, delivering significant results.
Earnix’s modeling, algorithms, and Machine Learning capabilities automate the rapid deployment of customer-centric offers by considering variables such as price, product features, and distribution channels, to optimize KPIs such as revenue, profit, sales volume, and customer satisfaction.
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