Towers Perrin and Earnix strategic alliance on pricing and customer value optimization initiative to create competitive advantage for insurers

LONDON and STAMFORD, CT, July 15, 2008 – Towers Perrin, a global professional services firm, and Earnix, a provider of customer value optimization solutions for financial services, are launching a new customer value and pricing optimization proposition. The joint offering will enable insurers to enhance business performance by utilizing robust market analytics to optimize interactions with customers based on their needs.

Maintaining underwriting profits continues to be a challenge in the insurance industry, where intense competition has made it increasingly difficult for companies to produce acceptable returns. More strategic approaches to pricing and customer value offer the best opportunities to improve bottom-line performance, with proven results ranging from 1% to 4% of gross written premium (GWP).

Earnix Optimizer provides an integrated platform for pricing and customer value optimization, incorporating a patented technology that enables insurers to provide customers with real-time offers and price quotations.

Combining Earnix’s advanced software with Towers Perrin’s deep expertise in insurance pricing and strategy will provide insurers with a best-in-class solution to meet their specific business objectives and compete more effectively. Earnix Optimizer can be applied to a full range of insurance business lines, including personal and commercial property & casualty, as well as life and health. Additional applications include bank retail lending, deposits and credit cards.

José Moreno Codina, leader of the insurance pricing initiative at Towers Perrin, said: “In the current economic environment companies are looking for a competitive advantage. They also want to improve their understanding of customer behavior to tailor products to individual needs in terms of pricing, marketing and delivery. Earnix Optimizer is the most advanced software solution for price optimization, offering insurers a positive impact on their bottom line.”

Commenting on the agreement, David Schapiro, Earnix’s CEO, said: “We are delighted to work in partnership with an industry leader such as Towers Perrin. This alliance offers insurance companies a unique combination of Towers Perrin’s first-class process and pricing expertise with a strong platform for deploying best practices in pricing and customer value optimization throughout the organization.”

About Earnix
Earnix is a leading provider of customer value optimization solutions for insurers and banks. Earnix solutions are used by leading financial services companies worldwide to optimize customer relationships and drive significant improvements in profitability. The company is led by a team of seasoned professionals with significant financial services background combined with expertise in optimization technology and enterprise software development. Earnix is privately held and funded by prominent venture capital firms. For more about Earnix please visit

About Towers Perrin
Towers Perrin is a global professional services firm that helps organizations improve performance through effective people, risk and financial management. The firm provides innovative solutions in the areas of human capital strategy, program design and management, and in the areas of risk and capital management, insurance and reinsurance intermediary services and actuarial consulting. Towers Perrin has offices and alliance partners in the United States, Canada, Europe, Asia, Latin America, South Africa, Australia and New Zealand. More information is available at

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Inbal Chen
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