Director of Demand Generation
We are Earnix
We enable insurers and banks to provide faster, smarter, and safer prices and personalized products. With our products, insurers and banks can offer personalized value to every customer, every time, and in full alignment with their corporate business strategy, goals, and objectives.
With over 80 customers across the five continents, Earnix has been consistently innovating for Banks and Insurers around the globe. We have offices in the Americas, Europe, Asia Pacific, and Israel.
As the Director of Demand Generation, you will drive Earnix’s lead nurturing and customer nurturing initiatives to execute, optimize, and scale marketing campaigns, database hygiene and segmentation to maximize new sales as well as renewals and cross-sales for existing customers using Marketo or an equivalent marketing automation system. Reporting to the CMO, you will collaborate in digital, demand generation, and growth marketing efforts by setting up end-to-end processes that include planning, execution, and deep-dive reporting (including data analytics and metrics) to inform strategic decision-making and campaign investment.
What you’ll do:
o Create, execute, and optimize marketing automation programs and lead nurturing campaigns
o Manage Earnix’s demand generation activities, including lead management and handoff for a “no lead left behind” mindset
o Uncover opportunities to optimize conversion points across the marketing and sales funnel
o Own and oversee database management – segmentation, list acquisition/import, data cleansing, web form capture, lead management, etc.
o Manage Earnix’s marketing automation platform
o Oversee process and technical integration of the marketing automation platform with Salesforce.com and other tools as relevant
o Strong background with HubSpot, Marketo, or other marketing automation platform
o Strong background in Salesforce.com
o Excellent problem-solving and project prioritization skills
o Ability to collaborate with cross-functional teams and provide strategic insight
o Strong technical and analytical skills
o HTML and CSS coding experience (helpful, but not required)
You’ll excel by
o Thinking like an owner (having a “founder’s mindset”)
o Focusing on the art of the possible
o Communicating with honesty, candor, and respect
o Collaborating seamlessly with colleagues across the company
o Being resourceful and creative
o Acting with empathy
You’ll love it because
o This is an incredibly impactful role in the organization
o You will have the opportunity to work in a successful, fast moving, mission-driven company
o You will have autonomy and growth opportunities
o You will collaborate with other creative and enthusiastic team members
o Earnix has competitive benefits with an all-for-one mentality
With Earnix, insurers and banks offer their customers personalized value fully aligned with corporate business goals and objectives. Our solutions offer systemized, enterprise-wide value with ultra-fast ROI. Earnix has been innovating for insurers and banks since 2001 with offices in the Americas, Europe, Asia Pacific, and Israel.