Earnix Excelerate > Analytics

Leveraging Banking Analytical Pricing to Succeed

  • Analytics
  • Personalization
  • Pricing

Understanding how dealer behavior impacts profitability to immediately reacting to the COVID-driven market shock using demand-based risk management, Ryan M. Potts, Vice President, Pricing & Profitability Director at US Bank, discusses how he has continually grown his team's ability to use personalized pricing to drive profitability without sacrificing loan quality. 

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