Earnix Excelerate 2021

This session outlines a framework for successfully quantifying the impact of marketing and pricing actions even in the absence of randomized control groups, while providing practical insights on avoiding common pitfalls for program evaluation.

In this session, James Guszcza, Ph.D., Research Fellow at Stanford University, talks about how data science and AI are major enablers of customer-centric innovation.

Dan Latimore, Chief Research Officer at Celent, discusses how thinking more broadly about all the levers available lets banks create win-wins for their customers.

Deb Upton shares how Gore Mutual struggled to price quickly and effectively in the past due to old processes and heavy dependence on IT. Deb then shares how Earnix became the solution with its efficient real-time pricing capabilities.

From understanding how dealer behavior impacts profitability to immediately reacting to the COVID-driven market shock using demand-based risk management, Ryan M. Potts, Vice President, Pricing & Profitability Director at US Bank, discusses how he has continually grown his team's ability to use personalized pricing to drive profitability without sacrificing loan quality.

The industry landscape is evolving, driven by macro trends, consumer shifts, the pandemic impact and UBI market forces. In this session, Jenny discusses how regulatory pressures, innovation and advancements in technology compel us to rethink Telematics and an ever-growing demand for it.