“Generation K wants convenience, seamless experiences, and human connections, especially when it comes to financial issues such as insurance.”
In this video, Noreen Hertz talks about Generation K, the generation of young adults currently aged 14-21, and how insurers should consider working with them in the future.
She offers a number of recommendations for insurers looking to win their business. “Insurance companies will have to walk the line between excellent digital services and great customer support with customer client relationships. Both are extremely important.”
If you’re new to Generation K and looking to better understand their motivations, you won’t want to miss this video