Case Studies > A Winning Pricing Strategy for Auto Lenders

A Winning Pricing Strategy for Auto Lenders

We spoke with Ryan Potts, Director of Pricing & Profitability, Dealer Services at U.S. Bank. A 14-year veteran of U.S. Bank, Ryan leads the consumer dealer services division, and he and his team are responsible for pricing and profitability for auto loans and auto leasing, as well as financing for recreational vehicles (RVs) and marine lending.

Discover some of the key takeaways from Ryan's session, which include:

  • Auto Lending Growth Strategies

  • Customer Service & Digitization

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