Turning the Complexity of Insurance into a Competitive Advantage in a Digital World
- Customer Centricity
"We have to be open-minded about this journey from the customer’s perspective, to be something that customers will be comfortable with. We need to be fast, be agile, but always remember that technology is there for people.”
In this compelling discussion, Agnieszka Wrońska, the CEO of Link4, discusses how to thrive in a digital world, one which many insurers have yet to fully embrace, especially when compared with other consumer sectors. In fact, those other experiences have driven consumer expectations of easy access to information and a simple online process, to help them make the right decisions quickly and effortlessly.
It is pointed out that it all begins with focus on the customer and on delivering a compelling customer experience (CX). Doing that naturally leads to a leading market position, sustainable growth, increased profitability, more efficient underwriting, and better capital management.
Agnieszka’s entire career has been focused on the financial sector. Before being appointed CEO of Link4, she was a member of the management board in charge of the finance division there. She has extensive experience in the insurance sector, related both to finance and to insurance processes. Until 2010, she was the company’s chief actuary. She brings that wealth of experience to this important topic.
Are you providing the simplest possible experience to your prospects and customers? Can you use some additional pointers on how to improve the customer experience? Be sure to watch Agnieska’s full informative presentation.