How Israel’s Start-Ups Are Reinventing Workplaces and Workflows

VC investment in Israel is on the rise. Last year, Israeli-based startups raised $25.4B in venture capital, which was 28 times more per capita than the United States. What’s driving investment in the region?

Digital transformation - in particular, digital workplace technologies that became such a need during the pandemic and remain one as companies embark on hybrid and remote work strategies - is driving much of the investment in the region. Udi Ziv says digital transformation has emerged as a critical priority because it delivers better customer experiences, more efficient business processes, and an increase in market share, all driving improved financial performance.