May 2012

Earnix bolsters management team

New VPs of marketing and sales complete exec team to accelerate market growth and drive expanding global sales

New York, NY, May 15, 2012 – Earnix, a leading provider of Integrated Pricing and Customer Analytics™ solutions for insurance and banking, announced that Amitai Ratzon is the new vice president of sales and Aviv Cohen has been named the vice president of marketing.

“They are proven leaders, having demonstrated significant contributions to the rapid success of their previous companies,” said Earnix CEO David Schapiro. “Their contributions combined with those from the strong executive team already in place will accelerate our rapid global expansion.”

Mr. Ratzon is responsible for Earnix’ global sales. He joined Earnix from SuperDerivatives, where he served as sales director for Northern Europe and led sales of derivatives pricing, analytics and risk management solutions for banking, insurance, asset management and corporate clients.

“My new role at Earnix dovetails perfectly with my earlier experiences at SuperDerivatives,” stated Mr. Ratzon. “I am excited by Earnix’ consistent track record of growing financial institutions’ bottom line revenue by 5%-20% by virtue of superior customer analytics and pricing decisions.”

Mr. Cohen joins Earnix with over a decade of high-tech marketing experience including senior positions in product management, business development, and marketing. Most recently, he was Senior Director Product Marketing at Mellanox Technologies (NASDAQ: MLNX), following its acquisition of Voltaire. As Product Marketing Director at Voltaire, Mr. Cohen was responsible for bringing new software products to market and working closely with the sales team to grow the company’s software business.

“Earnix’ dynamic set of solutions has already provided millions in revenue for leading companies,” said Mr. Cohen. “My focus is to significantly increase our exposure in the financial services market, giving even more leading companies the opportunity to experience the Earnix difference in their bottom lines.”

About Earnix

Earnix provides an advanced analytics platform designed for the financial services industry, which integrates real-time decision-making capabilities into the business process, delivering significant results.

Earnix’s modeling, algorithms, and Machine Learning capabilities automate the rapid deployment of customer-centric offers by considering variables such as price, product features, and distribution channels, to optimize KPIs such as revenue, profit, sales volume, and customer satisfaction. 

For more information visit

For More Information
– George Ravich, Earnix Chief Marketing Officergeorge.ravich@earnix.com


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