Best Practices in Leveraging Analytics for Pricing
Based on many years of experience at Ford and Ford Credit, Paul D. McCarthy, Ph.D., Senior Economist & Analytics Manager, Ford Credit (Retired), knows what it takes to establish a successful test and learn culture.
This session outlines a framework for successfully quantifying the impact of marketing and pricing actions even in the absence of randomized control groups, while providing practical insights on avoiding common pitfalls for program evaluation.
Some key discussions in Paul’s session include:
- The questions to ask when introducing a new pricing strategy.
- Establish robust testing and feedback processes.
- The importance of involving analytics partners from the start.
- Why business buy-in is critical to success.