Leveraging Banking Analytical Pricing to Succeed

Understanding how dealer behavior impacts profitability to immediately reacting to the COVID-driven market shock using demand-based risk management, Ryan M. Potts, Vice President, Pricing & Profitability Director at US Bank, discusses how he has continually grown his team’s ability to use personalized pricing to drive profitability without sacrificing loan quality. 

Ryan shares his insights on: 

  • How to remain competitive in a changing banking environment.
  • Using Earnix to move from manual pricing to a more machine learning/algorithm-based pricing software approach.
  • The differences between being “really good at pricing and being great at pricing.”
  • And more.
Fill the form to watch on-demand: