Leveraging Analytical Pricing to Succeed in a Constantly Changing Market


rom understanding how dealer behavior impacts profitability to immediately reacting to the COVID-driven market shock using demand-based risk management, Ryan M. Potts, Vice President, Pricing & Profitability Director at US Bank, discusses how he has continually grown his team’s ability to use personalized pricing to drive profitability without sacrificing loan quality. 

Ryan shares his insights on: 

  • How to remain competitive in a changing banking environment.
  • Using Earnix to move from manual pricing to a more machine learning/algorithm-based pricing approach. 
  • The differences between being “really good at pricing and being great at pricing.”
  • And more.
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