Leveraging Analytical Pricing to Succeed in a Constantly Changing Market
rom understanding how dealer behavior impacts profitability to immediately reacting to the COVID-driven market shock using demand-based risk management, Ryan M. Potts, Vice President, Pricing & Profitability Director at US Bank, discusses how he has continually grown his team’s ability to use personalized pricing to drive profitability without sacrificing loan quality.
Ryan shares his insights on:
- How to remain competitive in a changing banking environment.
- Using Earnix to move from manual pricing to a more machine learning/algorithm-based pricing approach.
- The differences between being “really good at pricing and being great at pricing.”
- And more.