The Analytics Behind Product Personalization


Personalization is central in the new normal of insurance and banking, but what does it take to realize its potential value? Hen Fridman, Business Solutions Consultant at Earnix, takes us on a product personalization journey to understand the fundamentals, challenges & analytical methodologies behind it and the true value it brings. 

Hen also discusses: 

  • The business need for personalization.
  • How personalization works.
  • The main challenges financial carriers are facing.
  • And more.
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