The Extraordinary Pricing Transformation Journey at ISBD: Virtual Summit 2020

SBD is the international subsidiary banking division of the Intesa Sanpaolo Group, encompassing 12 banks across Central & Eastern Europe and North Africa. In this case study, we will review the journey of ISBD in implementing their bank pricing software transformation: from the vision of ‘Value-Based Pricing’ through the achievements and challenges on the way. 

In this video, you’ll see real examples of: 

  • A pricing optimization journey 
  • The benefits of price optimization 
  • Challenges and lessons along the way 
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