A True Journey to Customer Segmented Pricing: Virtual Summit 2020


What does the future of pricing look like? 

Anant Bhandarkar, Head of Pricing Transformation at NatWest Group, talks about the journey to segmented pricing. Anant introduces us to NatWest’s mission of delivering best-in-class pricing capabilities, creating a culture of monetization in the organization, and more. 

See the recording to know more about: 

  • Developing a playbook/strategy on segmented pricing 
  • Executing with pace (via pricing software)
  • Building a future roadmap 
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