Capitalizing on Pricing to Meet Customer Needs: Virtual Summit 2020


Lloyds Banking Group, a leading home insurance provider in the UK, has always looked for best-in-class solutions for their rating and pricing needs. They integrated Earnix Price-It in 2008. 

Jon Sykes, Head of General Insurance Customer Pricing at Lloyds Banking Group, talks about how Lloyds transformed its home insurance business to better meet the needs of customers. 

In this video, discover how Lloyds Banking Group: 

  • Adapted to changing customer needs 
  • Used an analytics-based approach for pipeline management 
  • Worked with Earnix to enhance their insurance pricing software capabilities 
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