Driving customer-centricity through predictive analytics

Driving customer-centricity through predictive analytics

Broadcast live from the London Stock Exchange

Analytics has become one of the main tools for driving customer-centricity and creating an increasingly valuable banking relationship. With customers using a variety of new channels, it is clear that banks have multiple opportunities to promote products and services to customers through tailored campaigns.  Customers are expecting more from their banking experience.


This webinar brings together top analytics executives from leading banks to discuss how to make customer centric decisions using predictive analytics in retail banking.

The four speakers will be talking about

  • Developing a holistic customer view through cross-channel data collation
  • Creating an Omni channel strategy to deliver improved customer experience
  • Personalizing customer offers to increase product take-up
  • Translating customer insight into improved engagement


headshot Frank Bria

Frank Bria, Senior Director Banking Solutions, Earnix 

Frank is Senior Director of Banking Solutions at Earnix. He has more than 15 years of experience in the financial services sector involving data analysis, loss forecasting, marketing analytics, and technology process design supporting retail banking. Frank is one of the pioneers of price optimization in retail banking having conducted some of the first implementations and pilots in the industry.

headshot Aritra

Aritra Chakravarty, Director & Global Head of Strategy Implementation, HSBC

Aritra leads global implementation of key strategic initiatives (tax remediation, client selection and segmentation, pricing and proposition) for HSBC Private Bank, helping build ExCo consensus on specific deliverables and timelines through advanced quantitative analysis. Aritra has held a number of senior roles at HSBC Private Banking including  Director & COO, Global Priority Clients, Client Propositions and Analytics.

Headshot Gareth Lodge

Gareth Lodge, Senior Analyst Banking & Payments Celent’s Banking Group 

Gareth is a Senior Banking Analyst at Celent, one of the market leading analysis firms. Gareth has a deep knowledge of banking with a keen focus on the importance of analytics as a tool for improving service. Gareth has been widely quoted in the media, including Financial Times, BBC News, CNBC, Bloomberg, Computer Weekly, CardLine, Silicon, and European Card Review.

headshot-CumhurCumhur Yildiz, Affluent Marketing Vice President, Akbank

Cumhur Yildiz is the Affluent Marketing Vice President at Akbank, one of the biggest private banks in Turkey. He has specialised in deposits and investment products over the last 8 years and he is the developer of customer based deposit pricing which was first used in Turkey in 2011.


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