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How Banks Transform Customer Data into Insights, Predictions, and Smarter Decisions

Joint Webinar by CEB TowerGroup and Earnix

The information age has increased the availability of data and reduced the cost to store it. But while almost no one is short of customer information, financial services providers are still in search of the most effective ways to transform data from multiple channels into actionable insight for customer engagement and decisioning.

View this on-demand webinar to uncover:

  • Successful strategies used to transform customer data into insight, prediction, and smarter decisions
  • Innovative ways banks can use to best meet the needs of targeted customer profiles
  • A practical roadmap for using data and analytics to optimize the total value of customer relationships.


Craig Focardi, Senior Research Director in CEB TowerGroup’s Retail Banking & Cards practice

Craig Focardi is a Senior Research Director in CEB TowerGroup’s Retail Banking & Cards practice specializing in research and advice on mortgage and consumer lending. He covers a wide range of business, process, strategic, and technical topics relating to loan origination, loan servicing, securitization, and risk management.

Craig has 25 years of experience in a variety of finance, product development, and business development roles for mortgage technology vendors, lenders, and risk management firms.

Reuven Shnaps, VP of  Professional Services  at Earnix

Reuven Shnaps is responsible for the management and delivery of advanced analytics and consulting projects performed by Earnix for financial services companies around the world. Prior to joining Earnix, Reuven worked in the economic and statistical consulting group at Deloitte & Touche. He holds a PhD and a master of arts in economics from The University of Pennsylvania and a master of arts in business economics and a bachelor of arts in economics and statistics from Bar Ilan University.

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