Mastering Product Personalization Through Data-Fueled Innovation


While many companies talk about Product Personalization, few have harnessed its full potential. This is largely due to inadequate data, legacy technology, and a lack of centralized ownership.

Drew Lawyer is Head of Business Solutions Consulting at Earnix. Watch his session at Insurance AI and Innovative Tech USA 2021 to:

  • Gain a deeper understanding of what Product Personalization is, its value, and what data is most critical to fully automate in the Product Personalization process.
  • Identify futuristic opportunities such as ‘dynamic product offering’ that will help to derive value from Product Personalization and allow you to maximize your target KPIs.