Virtual Summit 2020 - Intesa Sanpaolo: The Pricing Transformation Journey at ISBD
SBD is the international subsidiary banking division of the Intesa Sanpaolo Group, encompassing 12 banks across Central & Eastern Europe and North Africa. In this case study, we will review the journey of ISBD in implementing their pricing transformation: from the vision of ‘Value-Based Pricing’ through the achievements and challenges on the way.
In this video, you’ll see real examples of:
- A pricing optimization journey
- The benefits of price optimization
- Challenges and lessons along the way