Press Releases > NatWest Increases Mortgage Innovation Capabilities by Extending Partnership with Earnix

NatWest Increases Mortgage Innovation Capabilities by Extending Partnership with Earnix

Earnix Team

October 22, 2020

NatWest is extending its partnership with analytics provider, Earnix, in a bid to gain a greater insight into its customers’ needs and the market dynamics.

Earnix, offers advanced pricing and product personalisation solutions for the financial services industry and has worked NatWest since 2019.

Indeed, NatWest said Earnix had helped it bring together key information on how it could best serve its customers’ financial needs and risk profile in order to provide better rates. It successfully deployed Earnix’s software to support its personal unsecured loans business.

Now, as part of the bank’s innovation agenda to use data and advanced analytics to understand and respond to changing customer preferences, it is extending the partnership.
This will include the adoption of a new analytical pricing engine for mortgages, which will allow NatWest to better understand its customers and market dynamics.


This will utilise data and analytics to drive product and pricing decision-making in an accurate, quick, competitive and regulatory compliant way.

Kevin Hanley, director of innovation at NatWest said: “The pace at which we react to the needs of customers is a big differentiator for any business, and Earnix’s software allows us to do this.

 

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Earnix Team