Mastering Personalization in Financial Services

Wei Ke, Ph.D., Managing Partner, Simon Kutcher and Partners, discusses the data, analytics and cross-disciplinary capabilities needed to support the delivery of personalized, human customer experiences that drive conversions. 

Hear from Wei all about: 

  • The 4 pillars of marketing orchestration.
  • How to think about banking personalization in our new reality.
  • Gaining a fuller picture of customer behavior by accessing the right data.
  • And more.
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