Mastering Personalization in Financial Services
Wei Ke, Ph.D., Managing Partner, Simon Kutcher and Partners, discusses the data, analytics and cross-disciplinary capabilities needed to support the delivery of personalized, human customer experiences that drive conversions.
Hear from Wei all about:
- The 4 pillars of marketing orchestration.
- How to think about banking personalization in our new reality.
- Gaining a fuller picture of customer behavior by accessing the right data.
- And more.