Displaying "Customer Centricity" articles (1)
A Winning Pricing Strategy for Auto Lenders
We spoke with Ryan Potts, Director of Pricing & Profitability, Dealer Services at U.S. Bank. A 14-year veteran of U.S. Bank, Ryan leads the consumer dealer services division, and he and his team are responsible for pricing and profitability for auto loans and auto leasing, as well as financing for recreational vehicles (RVs) and marine lending.