Customer Experience and Machine Learning: Practical Applications

January 4, 2018

By Jonathan Moran

The notion of using analytics to improve customer experience has changed the landscape and thought process of businesses over the past several years. As machine learning becomes further democratized, or more pervasively available, it is making its way into many enterprise software applications – inc ...
Conversion & Retention Modeling Done Right: The Four Keys to Success

May 30, 2017

By Equipo de Earnix

These days, many industries are spending millions of dollars in research to achieve their customer-centric goals. The insurance industry is no different. Insurers are continually raising the analytical bar to gain a better understanding of their customers. Being able to accurately predict consumer b ...
2 Crucial Tips For Becoming A Customer-Centric Insurer

June 8, 2016

By Equipo de Earnix

I have been talking about the customer-centric insurer for a long time now. In my previous blog, I discussed what being a truly customer-centric organization really means. To succeed in today’s insurance industry, it’s imperative to know and understand what the customer requires in order to make app ...
Are You A Truly Customer-Centric Insurer?

May 8, 2016

By Equipo de Earnix

It is no surprise to anyone that financial services providers recognize the need to change the way they interact with their customers - everyone speaks about a customer centric approach and the need to be a customer centric organization. But what does this mean in practice? What are the necessary st ...