The need for Personalization in Insurance

Customers now demand personalized experiences. They’ve grown accustomed to personalization from so many companies they now do business with, across industries – from retail to travel to entertainment to banking and finance – and they’re increasingly expecting them from insurers.

In this eBook, we will:

• Describe how personalization, implemented correctly, can help increase revenues, customer retention and satisfaction, and increase your competitive advantage.

• Explore some of the common questions asked about insurance personalization.

• Understand how a large European Insurer used Earnix’s personalization capabilities to increase add-on sales.