The need for Personalization in Insurance

  • Personalization
  • Customer Centricity

Customers now demand personalized experiences. They’ve grown accustomed to personalization from so many companies they now do business with, across industries – from retail to travel to entertainment to banking and finance – and they’re increasingly expecting them from insurers.

In this eBook, we will:

  • Describe how personalization, implemented correctly, can help increase revenues, customer retention and satisfaction, and increase your competitive advantage.

  • Explore some of the common questions asked about insurance personalization.

  • Understand how a large European Insurer used Earnix’s personalization capabilities to increase add-on sales.

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