Virtual Summit 2020 - Efficient Personalization & Getting Too Personal
When does insurance & banking personalization become too personal? Lucy Kadets, Product Manager at Earnix, shares a personal example of how personalization missed the mark.
Hear from Lucy about how banks can fully personalize their products with a smart data strategy, the right automation, and well-governed pricing and personalization processes.
In this recording, you will learn about:
- The right and wrong ways to personalize products
- The 6 pillars of good personalization
- A sample personalization roadmap
- The benefits of personalization
- And more
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