Avoiding the Banking Commoditization Trap & Gaining an Advantage

April 7, 2022

By Equipo de Earnix

For many financial services customers, there is little differentiation between rival banks and their products and services. In these consumers’ view, financial products are truly commodities, and with those products widely available from traditional banks, neo-banks and non-bank sources, competition ...
Small & Medium-Sized (SMB) Business Banking: Big Opportunity?

March 22, 2022

By Equipo de Earnix

“Banks haven’t always been enthusiastic about working with small businesses. These enterprises are small in scale, loan values tend to be low and the failure rate is comparatively high, so for many bankers, they didn’t seem worth the trouble.” That assessment, by Terry Badger, CFA, managing editor o ...
Cheerful senior businessman shaking hands with partner on street

March 2, 2022

By Equipo de Earnix

For banks and lenders, the competitive landscape has been forever altered. It’s now tougher than ever and continues to evolve rapidly.  Shifting Consumer Preferences We see digital disrupters aggressively attacking the banking space, delivering customer experiences just like Amazon, Apple, and Googl ...
Aligning Business & Analytics to Drive Banking Success

February 22, 2022

By Noga Aloni

Artificial Intelligence (AI) is disrupting industries across the board. In the banking world, analytics can sometimes clash with the opinions of decision-makers who use their intuitions and years of experience to make judgments and reach their goals. The most advanced data analytics system is pointl ...

A New Approach to Risk-Based Pricing: The Time is Now

February 14, 2022

By Equipo de Earnix

By applying risk-based pricing with precision, banks can broaden their customer bases, improve their profitability, and offer an enhanced degree of personalization to drive higher customer satisfaction and a better overall customer experience (CX). All of which results in market advantage in an incr ...
Strengthening Banking Customer Relationships Using the Power of Data

February 2, 2022

By Equipo de Earnix

For bankers all over the world, top of the priority list for 2022 is to improve customer relationships. The business benefits are striking - added revenue opportunities, improved customer experience (CX), increased competitive advantage, and heightened profitability.  To fully capture these and oth ...