Earnix Joins British Insurance Brokers’ Association (BIBA) to Support UK Brokers with AI-Driven Innovation

LONDON, 6 May, 2025 – Earnix, a leading global provider of intelligent, AI-driven decisioning solutions for insurance, is pleased to announce it has joined the British Insurance Brokers’ Association (BIBA) as an associate member. 

BIBA is the UK’s leading general insurance intermediary organisation, representing the interests of insurance brokers and their customers while providing valuable resources and advocacy for the sector. Earnix’s membership reflects its commitment to supporting UK brokers as they navigate an increasingly complex market landscape and seek innovative solutions to enhance pricing accuracy and operational efficiency. 

With growing demand from regional brokers for AI-driven solutions, Earnix’s real-time, data-driven pricing and analytics capabilities enable brokers to improve decision-making, enhance customer offerings, and drive sustainable growth. As UK brokers face evolving regulatory requirements, including Consumer Duty legislation, and increasing  expectations from policyholders for personalised insurance products, advanced technology solutions play a pivotal role in helping them stay competitive. 

“Joining BIBA as an associate member underscores our commitment to the UK insurance broker community at a time when AI-driven innovation is becoming essential for success,” said Adrian Coupland, Head of Insurance EMEA at Earnix. “We are focused on providing cutting-edge, AI-powered solutions that enable brokers to optimise pricing strategies, improve customer retention, and navigate regulatory challenges with confidence. Through its membership with BIBA, Earnix aims to contribute to industry-wide discussions on innovation, data-driven decision-making, and advocate for the role of technology in the future of insurance distribution.  

We are seeing strong demand from regional brokers in particular for trusted, compliant and intelligent pricing solutions that enhance accuracy and efficiency. Earnix looks forward to working with BIBA members to support their digital transformation journey, helping them unlock the power of real-time insights and advanced analytics to continue their mission of delivering more relevant, accurate and valuable products for their customers.” 

About Earnix 

Earnix is the premier provider of mission-critical, intelligent decisioning across pricing, underwriting, rating, and product personalization. Its fully integrated platform provides ultra-fast ROI and is designed to transform how global insurers and banks are run by unlocking value across all facets of the business. Earnix has been innovating for insurers and banks since 2001, with customers in over 35 countries across six continents and offices in the Americas, Europe, Asia Pacific, and Israel. Earnix is backed by investors JVP and Insight Partners. 

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