Press Releases

Survey report finds UK insurers moving beyond AI pilots — but struggling to scale execution, governance and personalisation

Earnix announces E^xcelerate Boston, its inaugural North American insurance innovation conference, bringing together leading insurers, partners, and technology experts to explore how AI can move beyond experimentation and drive operational transformation across pricing, underwriting, and decisioning.

Earnix has released its fourth annual Insurance Trends Report, The Race to Reinvent. For the first time, AI integration in insurance is near-universal, with 81% of executives reporting that it is embedded across most or some of their workflows. Yet the same data reveals much of this progress is still happening through targeted, function-specific improvements rather than fully connected, enterprise-wide decisioning.

Definity, one of Canada’s largest P&C insurers, has selected Earnix Price-It to modernize pricing across personal auto, property, and individually rated commercial auto portfolios. The AI-driven platform will help Definity accelerate pricing decisions, improve responsiveness, and maintain strong governance, transparency, and regulatory confidence.