Lucy Kadets

While insurance product personalization is not a new concept, many insurance companies still haven’t officially launched their first personalization program.  In many ways this is understandable. First, many insurers may be intimidated by the various technology buzzwords that seem to be required: m ...

Offering each customer a tailored offer bundle, according to their individual insurance needs, is what personalization is all about. Numerous players in the insurance industry are talking about the concept of insurance product personalization today, but for as much buzz as it’s getting, it’s a topic ...