Articles by Will Ely
June 25, 2026
By Will Ely
Demand and price elasticity models promise data-driven lending decisions, but real-world auto lending is far more complex. Discover why traditional approaches often fall short and explore practical strategies to build more accurate, actionable pricing models.
June 4, 2026
By Will Ely
Auto lenders can no longer treat pricing and credit as separate decisions. This post explores why modern risk-based pricing requires a connected, full-funnel approach that balances affordability, portfolio risk, profitability, and customer behavior - and how unified analytics, simulation, and personalized offer structures can help lenders compete more effectively.
April 13, 2026
By Will Ely
Canadian auto lenders are facing tighter margins, shifting funding costs, and rising competition at the dealership level. This article explores why static rate sheets are falling short and how AI-driven pricing analytics can help lenders improve risk alignment, dealer competitiveness, and portfolio performance.
November 19, 2025
By Will Ely
“Good enough” pricing operations are costing auto lenders far more than they realize. In a market defined by rate volatility, slow workflows, and outdated tools, every delayed update quietly erodes margin and competitiveness. Learn why modernizing pricing is no longer optional - and how lenders can capture speed, precision, and resilience by rethinking their approach today.
July 1, 2025
By Will Ely
In the face of economic uncertainties affecting auto finance, this blog delves into strategies for maintaining healthy margins and enhancing profitability. Discover how advanced analytics can empower lenders to navigate market volatility and improve their pricing strategies.
March 1, 2023
By Will Ely
It’s a tough time to be an auto lender. Not only is the total auto loan amount financed decreasing, but in the third quarter of 2022, loan originations fell to their lowest levels since 2013.
August 8, 2022
By Will Ely
September 29, 2021
By Will Ely
September 13, 2021
By Stephane Meslet & Will Ely
June 24, 2021
By Stephane Meslet & Will Ely
March 11, 2021
By Will Ely
October 29, 2020
By Will Ely
Following the unprecedented economic shock caused by COVID-19, it was no surprise to see lenders increasing their loss reserves to brace for rising defaults. While both governments and lenders have taken steps to protect borrowers, the wave of economic disruption and unemployment will inevitably imp ...
May 6, 2020
By Will Ely
Car prices are rising, regulatory forces are closing in on auto lenders, and the fintech solutions of the 21st century are here to replace legacy systems. Amidst this tumult, the specter of COVID-19 has created unprecedented uncertainty in auto markets worldwide, with lenders deploying innovative di ...
March 11, 2020
By Will Ely