Will Ely

Head of Solutions Consulting, Americas, Earnix

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Articles by Will Ely

Why Demand & Elasticity Modeling Falls Short in Auto Lending - and How to Fix It

June 25, 2026

By Will Ely

Demand and price elasticity models promise data-driven lending decisions, but real-world auto lending is far more complex. Discover why traditional approaches often fall short and explore practical strategies to build more accurate, actionable pricing models.

Mercedes Benz Parked in a Row

June 4, 2026

By Will Ely

Auto lenders can no longer treat pricing and credit as separate decisions. This post explores why modern risk-based pricing requires a connected, full-funnel approach that balances affordability, portfolio risk, profitability, and customer behavior - and how unified analytics, simulation, and personalized offer structures can help lenders compete more effectively.

Scenic Drive with Majestic Castle Mountain

April 13, 2026

By Will Ely

Canadian auto lenders are facing tighter margins, shifting funding costs, and rising competition at the dealership level. This article explores why static rate sheets are falling short and how AI-driven pricing analytics can help lenders improve risk alignment, dealer competitiveness, and portfolio performance.

The Cost of Doing Nothing: Why “Good Enough” Pricing Operations Are Quietly Costing Auto Lenders Millions

November 19, 2025

By Will Ely

“Good enough” pricing operations are costing auto lenders far more than they realize. In a market defined by rate volatility, slow workflows, and outdated tools, every delayed update quietly erodes margin and competitiveness. Learn why modernizing pricing is no longer optional - and how lenders can capture speed, precision, and resilience by rethinking their approach today.

Mercedes Benz Parked in a Row

July 1, 2025

By Will Ely

In the face of economic uncertainties affecting auto finance, this blog delves into strategies for maintaining healthy margins and enhancing profitability. Discover how advanced analytics can empower lenders to navigate market volatility and improve their pricing strategies.

Maintaining Loan Volumes Amid Rising Prices: A Guide for Auto Lenders

March 1, 2023

By Will Ely

It’s a tough time to be an auto lender. Not only is the total auto loan amount financed decreasing, but in the third quarter of 2022, loan originations fell to their lowest levels since 2013.

Driving Car Loan Volume And Gaining A Competitive Advantage In A Rapidly Changing Environment: A Captive Lender Perspective

August 8, 2022

By Will Ely

The traditional Captive OEM business model is being challenged by several disruptive forces simultaneously, including changes in customer preferences towards personalized, all-digital car buying experience and digitally savvy competitors who bypass the dealer networks and approach customers directly. These trends result in a market share erosion for Captives, sliding profitability, and greater risk exposure in today’s volatile economy.
Digital Banking Transformation: New Customer Wants & Needs

September 29, 2021

By Will Ely

The world is looking forward to a lot of things eventually returning to normal. The return of concerts, sporting events, and international travel will be a welcome relief. But some of the changes we’ve experienced over the past year will be permanent. One of those is the change in the expectations o ...
Pricing in Banking: A Digital Innovation in Pricing Strategy

September 13, 2021

By Stephane Meslet & Will Ely

Banks haven’t always made pricing a priority. While analytically-driven pricing can offer outsized returns in both profitability and risk management, many lenders have been daunted by the need for advanced analytics and sophisticated deployment systems. They may no longer have a choice.  A must-have ...
Girl Jumping on the Bridge Wearing Black Jacket

June 24, 2021

By Stephane Meslet & Will Ely

The best models should lead to the best profits, right? But many banks seem to be missing a step.  Over the last decade, few subjects have garnered as much buzz as Machine Learning (ML). This subset of Artificial Intelligence (AI) conjures images of brilliant quantitative analysts leveraging bleedi ...
Meeting EBA Pricing & Guidelines with Advanced Analytics

March 11, 2021

By Will Ely

As surely as the sun rises, central banking authorities will expand regulations on the retail lending sector. In this edition, we see the European Banking Authority laying out guidelines aimed at reinforcing banks’ portfolios and protecting consumers from loans they are unable to repay. Published i ...
Mercedes Benz Parked in a Row

October 29, 2020

By Will Ely

Following the unprecedented economic shock caused by COVID-19, it was no surprise to see lenders increasing their loss reserves to brace for rising defaults. While both governments and lenders have taken steps to protect borrowers, the wave of economic disruption and unemployment will inevitably imp ...

Auto lending: Leveraging data the 21st century way

May 6, 2020

By Will Ely

Car prices are rising, regulatory forces are closing in on auto lenders, and the fintech solutions of the 21st century are here to replace legacy systems. Amidst this tumult, the specter of COVID-19 has created unprecedented uncertainty in auto markets worldwide, with lenders deploying innovative di ...

What to Expect: Fed Responds to Corona with Emergency Rate Cuts

March 11, 2020

By Will Ely

The continued spread of COVID-19 has resulted in supply chain disruption, travel restrictions, and an overall chilling of markets all over the world. While the impact has been primarily limited to specific economic sectors such as the travel industry, we are now seeing major events canceled and corp ...