Why should Insurers consider personalization strategies and tactics? Can’t they continue to price and deliver products and services in the same way they always have?
The simple answer is that Personalization has the potential to deliver superior results. For example, early personalization programs have already shown they can increase total sales, improve customer engagement and loyalty, create more successful cross-selling efforts, and deliver the most appropriate insurance bundle to customers.
This brochure explores:
The importance of Personalization in insurance
Different Personalization strategies for insurers
Real-world results from Personalization programs